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AM Marketing for Direct to Customer Division - Kores India (mahim)

5 - 9 YearsMumbai

Posted: 35 days ago

Job Description

He/She will define the key product positioning and drive the go-to-market plan to meet business objectives of Kores- DTC. This position will work closely with Product Management and Sales. He/She will help handle external product positioning, messaging, and collateral as well as the website and the full library of sales enablement materials. The role demands an understanding of the Consumer Electronics market, exposure to customer buying journeys, design, marketing automation platforms, analytics. He/she should be able to translate this knowledge into high-impact materials that clearly communicate our product value to the marketplace and achieve practices business goals.

Market Planning & Analysis
Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis.
Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed.
Strength Identification & Brand & Positioning

Product Planning & Content creation
Value Proposition Development
Product marketing Life-Cycle Management,
Pricing Models
Build high-impact internal and customer-facing artifacts that demonstrate the value and advantage of our products
Develop product category-specific content and materials to better reach target industries and partner-specific materials to support our key channel partners and resellers
Build and manage the content creation across Online and Offline channels, for both internal and external customers.

Co-ordinate and manage the e-commerce efforts for Kores DTC across the Online Marketplaces as well as the current website.
Responsible for the marketing, online reputation management of the brand.

Customer Relationship
Loyalty Programs, Reference Management
Product Quality & Customer Happiness Monitoring
Develop and handle customer marketing/reference materials including case studies, customer videos, and customer profiles

Marketing Return on investment
Develop and track budgets.
Measure success of various marketing campaigns.
Drive profitable sales, brand growth and loyalty for the business.
Help achieve product business objectives and revenue goals.

If interested forward your updated CV at or feel free to call me on 9833000837

Salary: INR 5,50,000 - 6,50,000 P.A.
Industry: Office Equipment / Automation
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

Past experience in marketing.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and blogging software in order to
generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Understanding of Marketing Analytics Tools and Software.
Bonus skills: HTML/CSS, Adobe Creative Suite, Knowledge of Hubspot
Time Management skills, Multitask, Team Management skills.
Action Oriented.
Education:UG -B.B.A / B.M.S - Management
PG - MBA/PGDM - Any Specialization, International Business, Marketing

Company Profile

Kores India ltd. is a highly diversified Business House with all India network and market leadership in stationery and Office products.
View Contact Details+
Contact Details

Recruiter Name:Sujit Suresh Pange

Contact Company:KORES (INDIA) LTD.